Florida rolls out pro-business branding campaign

The State of Florida unveiled a first-ever brand to help sell the state to businesses considering a new home and companies looking to expand.

The brand?s tagline: ?Florida. The Perfect Climate for Business.?

Enterprise Florida and Governor Rick Scott unveiled the brand to Enterprise Florida?s board of directors and key stakeholders. The Florida business brand was created to act as a common thread for all of the state?s economic development organizations, allowing them to work together in showcasing Florida as a premier business destination. ???

?We?re working aggressively to get businesses to Florida, so Florida families have more opportunities to pursue the American dream ? and with this innovative business brand we will continue to attract more opportunities to the Sunshine State,? says Scott.

The state developed the brand after extensive research, including 430 survey responses, 172 interviews, 26 focus groups and 19 tours. In the end, designers found a strong brand message using a tagline that combined the ?good for business? message with a reminder that Florida has great weather.

?Many people work year round to be able to visit the state. Why wait? Florida?s business climate makes it an equally appealing place to locate, start or expand a business,? says Secretary of Commerce and President & CEO of Enterprise Florida Inc. Gray Swoope.

Designers say the new statewide logo won?t replace local marketing efforts. They hope, instead, that it will work in tandem with them by allowing state officials to speak with one voice.

For more information about the initiative, visit PerfectBusinessClimate.com.

Source:?Florida Realtors?

Source: http://www.trulia.com/blog/jose_e_humaran/2013/02/florida_rolls_out_pro_business_branding_campaign

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